Search Engine Optimization (SEO) is a digital marketing strategy aimed at improving a website’s visibility in search engine results. It involves optimizing various elements, such as keywords, meta tags, content quality, and site structure, to make a website more attractive to search engines like Google. By aligning with search engine algorithms, SEO helps drive organic traffic, improve user experience, and increase the likelihood of ranking higher in search results. Effective SEO requires a combination of on-page tactics, such as optimizing content, and off-page strategies, like building backlinks from reputable sources.